Google Ads management for a septic company
A septic account has two jobs and they should never share a campaign. Pumping runs on urgent, exact-match terms: septic pumping near me, septic backup, emergency septic service. Clicks run $5 to $18 in most rural areas and a tracked call lands between $25 and $70. Installs run on drain field replacement, new septic system and inspection for home sale, at $60 to $180 a lead with an $8,000 to $30,000 ticket behind it. Local Services Ads, where available, sit above both at $25 to $60 a lead.
The mistake most owners make is one broad-match campaign on "septic" running all night to the home page. That buys "septic tank treatment" clicks at $6 and 1 a.m. calls that ring a voicemail box. 16% of listings claim 24 hours; far fewer answer then. After two weeks, working looks like 15 to 30 recorded pumping calls and a cost per booked pump-out you can say out loud. The Google Ads guide has the negative keyword list.