Facebook and Instagram ads for a septic company
Nobody opens Facebook looking for a pumper. They open it and see a neighbor asking "who do you all use for septic" in the county group. Meta ads work when they match that mood: a reminder that the tank is due, with a price and a county, or an install consult for the homeowner staring at a failed inspection. Leads run $10 to $30 for the reminder and $25 to $70 for installs.
Creative is a phone video, 20 to 40 seconds, vertical. A lid coming off a tank that has not been pumped in eight years. A riser going in. A trench with new drain field pipe. The mistake is boosting a post with a logo and calling it advertising. Boosting buys likes, and likes do not fill the route. At two weeks, working means the reminder offer live with a lead form, 20 to 40 leads, half booked, and a cost per lead next to Google's.