Where your competition is in Indiana
The largest concentrations of septic companies in our Indiana data are in Elkhart, Indianapolis, South Bend, Evansville, Greenfield, Vincennes, Muncie and Noblesville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Elkhart.
The map pack in Indiana
The map pack is a three-slot race, and in Indiana it is won by review count and recency far more than by rating: 80.1% of Indiana septic companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 50 reviews and the 90th is 134. Those are the numbers to plan around, not the median.
The website gap in Indiana
A website is the clearest marker of a septic company that is going to compete for the map pack, and 32.9% of septic companies in Indiana do not have one linked. Across the country the median review count with a site is 20, without one 5. If your shop is in the 32.9%, start there.
Hours and after-hours calls
20.7% of Indiana septic companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Indiana compares
Of the 46 states in our data, Indiana ranks 14th for the number of septic companies, 8th for median review count, and 25th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Indiana | 164 | 20.5 | 32.9% |
| Illinois | 138 | 13 | 31.9% |
| Iowa | 60 | 7.5 | 38.3% |
| Kansas | 38 | 7.5 | 47.4% |
| Michigan | 197 | 27 | 30.5% |
| Minnesota | 128 | 7 | 39.8% |
| Missouri | 90 | 14 | 42.2% |
| North Dakota | 17 | 4 | 29.4% |
| Ohio | 224 | 13 | 40.2% |
What to do first in Indiana
- Put up a real website if you are in the 32.9% without one. Service pages, city pages for Elkhart, Indianapolis, South Bend, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 20.5-review shop past the Indiana 75th percentile (50) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Indiana customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 20.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.