Guides
Practical, specific guides for septic companies who want more calls and booked jobs.
Hiring a marketing agency or freelancer for a septic company versus doing it yourself: red flags, fair prices, and why trial first
What a septic company should do itself, what to pay someone for, the pitches to hang up on, what fair monthly prices look like, and why you should see the work before paying.
2026-10-18
Seasonality for septic companies: when the phone rings, when it does not, and a month-by-month plan for the slow weeks
The septic calendar by region, from spring thaw backups and summer real estate inspections to the Thanksgiving spike, and what to do in the dead months so the route stays full.
2026-10-05
Pricing and quoting for septic companies: posting the pump-out range, good-better-best for installs, deposits, and how price shapes your marketing
How to present pumping prices so the phone rings, how to quote a drain field or new system in three tiers, when to take a deposit, and why the posted price decides which customers you get.
2026-09-22
Missed calls and follow-up for septic companies: what a call that rings out on the lid costs, and the text that saves it
Septic owners miss calls because they are on a tank, in a trench or driving a county road. What each missed call costs, the text-back that holds the customer, and speed-to-lead for installs.
2026-09-10
Septic company website essentials: the seven things the site must do, the price question, and a page for every service
What a septic company's website has to do to turn a search into a call, from tap-to-call and the pumping price range to a page for installs that wins the five-figure jobs.
2026-08-30
How a septic company shows up in ChatGPT, Perplexity and Google AI answers when someone asks who pumps tanks in their county
What AI search tools pull from when they recommend a septic company, the pages and profile fields they read, and a checklist to be the company they name.
2026-08-19
Facebook and Instagram ads for septic companies: the pumping reminder, the install video, and what a lead costs
Nobody scrolls Facebook looking for a pumper, so the creative and offers have to be different. What works on Meta for septic companies, budgets, and the retargeting that pays.
2026-08-08
Google Ads for septic companies: the pumping campaign, the install campaign, and the clicks that waste money
Budgets, campaign structure and realistic cost per call for septic pumping, inspection and installation ads on Google, plus the negative keyword list every account needs.
2026-07-27
Google Business Profile for septic companies: categories, services, photos, hours and the fields half the trade leaves blank
A field-by-field setup for a septic company's Google profile, from the right primary category to service areas, hours, photos of real jobs and the posts that bring inspection calls.
2026-07-14
How a septic company gets more Google reviews: the tailgate ask, the exact texts, and a healthy pace
Why pump-outs are the easiest review opportunity in any trade, the words to use at the tailgate, when to send the link, and how many reviews a month is a healthy pace.
2026-07-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your septic company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.